Websites

The in-house team was tasked with creating a new design for the Buckingham Strategic Partners website. Our goal with this site was to create a light “breath of fresh air” quality in design and layout. We also wanted the site to have a friendly and approachable personality without being too simplistic. Buckingham Strategic Partners is known for their down-to-earth employees, very helpful support team, and their ability to lighten the load of the advisors they work with. It was important to send that same message using a strong UI design and easy-to-navigate UX.

The Ask Buckingham website was a quick-turnaround response to COVID-19 as a way to educate on financial questions during confusing times. The design goal was to inspire confidence and trustworthiness, while also helping alleviate anxiety. We created a design that embraces a more professional and serious environment while also making the site accessible and straightforward.