Digital

Social media and financial advisors are not an obvious match. However, when you really look at the numbers and facts surrounding long-term passive investing vs. active investing, it can be shocking. Our goal with this Instagram campaign was to actually make those numbers stand out and demand attention, so that viewers had a chance to be captivated by the facts. We then created a landing page environment that provided some of the Buckingham Strategic Wealth expertise as a deeper dive (and of course, a CTA).